3FROG MEDIA / SELECTED WORK

Dash

A considered identity for beauty

Brand development / Logo design

A considered identity for beauty

Dash’s brand guidelines establish a monochrome beauty identity. An elegant wordmark, photographic direction and measured typography give the brand a consistent visual character.

The guidelines document logo variations, placement, colour and type. Light and dark treatments allow the identity to work across different backgrounds while retaining a coherent look.

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